What is quantitative vs. qualitative research?

  • Quantitative research (empirical) articles will tackle research questions that can be measured numerically and described using statistics. An example of quantitative research would be a randomized controlled trial.

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  • Qualitative research articles will attempt to answer questions that cannot be strictly measured by numbers but rather by perceived meaning. Qualitative research will likely include interviews, case studies, ethnography, or focus groups.

 

Answered by: Amanda Kalish | Last updated on: Jul 10, 2020 | Views: Views: 0

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